Clothing and accessories for men and women from brands such as: Deus Ex Machina, Diesel, Fjallraven Kanken, Fred Perry, Happy Socks, Herschel, Ichi, Nümph, Petrol industries, Salsa Jeans, Suit, Tiffosi, Wrangler and many more. - New Era

At ECRU, we focus on brands with their own unique identity, and New Era is a clear example. Founded in 1920 in Buffalo, this American brand is the absolute benchmark in sports and urban style caps. With its iconic 59FIFTY , New Era has shaped generations and continues to reinvent itself with collections linked to MLB, NBA, and NFL teams, as well as collaborations with artists and designers from around the world.

In our selection, you'll find New Era caps , bucket hats , beanies , and a few textile pieces with their distinctive streetwear aesthetic. We work with the most iconic styles and versatile silhouettes, from flat visors to classic frames with adjustable closures.

You can buy New Era in Tenerife at our physical stores or order online with fast shipping from the Canary Islands without any surprises at customs. At ECRU, we take care of every detail so you can wear authentic pieces that match your style.