Clothing and accessories for men and women from brands such as: Deus Ex Machina, Diesel, Fjallraven Kanken, Fred Perry, Happy Socks, Herschel, Ichi, Nümph, Petrol industries, Salsa Jeans, Suit, Tiffosi, Wrangler and many more. - New Era at ECRU – The cap that changed everything | Iconic Streetwear Caps

More than a century making history

Since 1920, New Era has revolutionized cap design. Their 59FIFTY model transformed the way caps were worn, uniting sport, music, and urban culture in a single piece.

Iconic design, perfect fit

At ECRU, we work with New Era's most iconic models: 59FIFTY , 9FORTY , 9TWENTY , bucket hats , and beanies. Each silhouette has its own unique character, from fitted styles without closures to classic adjustable hats with curved visors.

Which model to choose?

• 59FIFTY: Flat visor, rigid structure, fitted style.
• 9FORTY: curved visor, adjustable strapback closure.
• 9TWENTY: more relaxed structure and vintage style.

From MLB to global streetwear

New Era caps originated in baseball, but it was hip-hop that brought them to the streets. Today, we see them in urban looks all over the world, combining sporting tradition and contemporary culture.

Choose your team, your color, your story

From Yankees to Dodgers , and from non-team logos to special editions, every cap speaks to your style. At ECRU, you'll find a carefully curated selection of neutral colors, embroidered logos, and timeless designs.

Questions about the fit?

If you're unsure which style or size to choose, contact us via WhatsApp or visit one of our physical stores in Tenerife. We'll help you find your perfect pair of New Era boots.