Thinking Mu · Shirts
Mediterranean design, creativity and conscious fashion. Clothing for women and men made with responsible fibres and a regenerative vision of the future.
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Thinking Mu at ECRU
Thinking MU is a conscious fashion brand with Mediterranean roots, combining contemporary design, creativity and a more responsible approach to making clothes. Founded in 2008 by a group of friends, it set out to approach fashion informally and boldly, paying particular attention from the outset to each garment’s social and environmental impact.
Its identity is closely connected with Barcelona and Mediterranean culture. Art, music, craftsmanship, architecture and the Mediterranean way of life recur throughout its collections, known for colour, graphic prints, relaxed volumes and a casual yet considered aesthetic. Thinking MU designs clothing with personality, made for everyday life and to remain relevant beyond a single season.
The Thinking MU collection at ECRU includes womenswear and menswear: T-shirts, shirts, trousers, Bermuda shorts, shorts, dresses, skirts, sweatshirts, jumpers, waistcoats, jackets and accessories. The selection combines easy-to-wear essentials with more distinctive pieces, artistic prints, embroidery and graphic messages reflecting the brand’s creative character.
Thinking MU uses responsibly grown or produced fibres, including organic cotton, hemp, recycled polyester and plant-based fibres such as Tencel, Ecovero and SeaCell. The brand also experiments with natural pigments, biodegradable materials and processes intended to reduce resource use and waste.
Its philosophy has evolved from sustainability towards a more ambitious concept: regeneration. Thinking MU believes reducing impact is not enough and that ways must be found to give some of the resources used back to the planet. This vision is reflected in tightly managed production, material reuse and collections made with innovative fibres.
Traceability is another fundamental part of its approach. Garments include information on their origin, production locations, suppliers and the certifications supporting their processes, making the story behind each design easier to understand.
Discover Thinking MU at ECRU and shop our sustainable womenswear and menswear selection online. Comfortable, creative and responsible clothing combining Mediterranean design, innovative materials and a different approach to fashion.
Fast shipping to the Canary Islands and mainland Spain. Shop online or visit our stores in La Laguna, Santa Cruz, La Orotava and our Outlet.
Frequently asked questions
Where is the Thinking Mu brand from?
Thinking Mu is a Spanish sustainable fashion brand, born in Barcelona.
Which Thinking Mu products does ECRU carry?
T-shirts, sweatshirts, jumpers, jackets, trousers and dresses, for both men and women, depending on the season.
What materials does Thinking Mu use?
It mainly works with organic cotton and hemp. Each product page shows the full composition.
Where to buy Thinking Mu in Tenerife?
At ECRU, in our stores in La Laguna, Santa Cruz and La Orotava, and online at ecru.es with shipping to all the Canary Islands, mainland Spain and the Balearic Islands.