Wouf
Accessories with a graphic identity, colour and original prints. Bags, bum bags and accessories designed in Barcelona with a responsible outlook.
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Wouf at ECRU
WOUF is a bags and accessories brand founded in Barcelona in 2008 by Alice and Pablo. Its approach combines functionality, quality and an expressive use of colour and prints. Each collection turns everyday objects into distinctive pieces designed for routines, travel and small moments throughout the day.
WOUF’s identity is deeply connected to Barcelona, while its inspiration comes from cities, landscapes and people around the world. Animals, flowers, graphic shapes, textures and summer references become original prints that make the brand immediately recognisable. The designs add character without sacrificing the practicality expected of frequently used bags and accessories.
ECRU’s WOUF collection includes shoulder bags, crossbody bags, tote bags, waist bags, T-shirt bags, scarves and small charms. Models such as Luna, Ray, Blush, Night Daisy and Fuerteventura demonstrate the range of the label’s visual worlds, from feline and floral motifs to stripes, intense colours and more abstract compositions.
Tote bags and roomy bags are intended for everyday life, shopping or a short trip, while crossbody and waist bags offer more compact formats for essentials. Cat- or bear-shaped charms can personalise a bag, keys or backpack. Scarves complete the range, bringing WOUF prints to a versatile textile accessory.
The brand selects recycled and organic materials to create durable products and reduce its impact. Many fabrics come from post-consumer recycled materials, while its cotton lines use certified organic cotton. WOUF also uses certified inks and responsibly sourced paper packaging. According to the brand, around seventy per cent of its pieces are made locally in Barcelona, in its own workshop or with nearby partners.
Local production helps the brand oversee finishes and maintain a direct connection between the design studio and manufacturing. Sustainability is paired with an equally important aim: making durable, practical accessories that retain their appeal beyond a single season.
Discover WOUF at ECRU and shop our selection of bags, tote bags, crossbody bags, waist bags, scarves and accessories online. Original designs created in Barcelona to add colour and personality to every day.