G-Star Raw · Jeans
Shop G-Star Raw at ECRU: men's jeans, cargo trousers, chinos, shirts, polos, T-shirts and jackets with innovative denim design.
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G-Star Raw Collection at Ecru.es - Avant-garde Denim Style
G-Star Raw was founded in Amsterdam in 1989 and explores denim through an innovative approach. Its history is linked to raw denim, experimentation with finishes and three-dimensional constructions that follow the body’s shape and movement. The brand treats jeans as a material that can evolve through design, engineering and craftsmanship.
G-Star helped bring untreated denim into contemporary fashion and developed anatomical three-dimensional jeans. Curved seams, articulated panels, shaped knees and functional pockets express this approach, creating pieces with an industrial, urban identity that gain character with wear.
The G-Star Raw selection at ECRU includes men's jeans, chinos and cargo trousers, shirts, polos, T-shirts, overshirts, jackets, sweatshirts, shorts and accessories. Different denim fits sit alongside clothing that extends the brand’s functional language into a complete wardrobe.
Denim lines include 3301, Dakota and Mosa. The 3301 is a clean interpretation of classic five-pocket jeans and is available in close fits. Dakota offers a regular silhouette, while Mosa has a contemporary straight leg. Different washes and sizes provide a choice between darker, more uniform finishes and a worn-in look.
Rovic trousers combine cargo pockets with three-dimensional construction. Pleated chinos and relaxed trousers offer alternatives to jeans. Denim shirts, Dunda polos, graphic T-shirts and Core overshirts complete outfits with a consistent aesthetic.
Innovation remains central to G-Star. The brand experiments with fabrics, constructions and finishes in its atelier and works to reduce product impact. In 2018 it presented denim fabric certified Cradle to Cradle Certified® Gold and continues programmes for more responsible materials and garments designed to last.
Discover G-Star Raw at ECRU and shop our men's jeans, cargo trousers, chinos, shirts, polos, T-shirts and jackets online. Industrial-inspired denim combining construction, functionality and innovation since 1989.
Frequently asked questions
Where is G-Star RAW from?
G-Star RAW is a Dutch brand based in Amsterdam. It is known for its work with raw denim and for three-dimensional pattern-making that follows the shape of the body.
What does 3D mean in G-Star models?
It refers to its three-dimensional pattern-making: seams and panels placed to follow the movement of the leg, instead of the traditional flat cut. It appears in models such as the Arc 3D and the Rovic Zip 3D.
Which G-Star RAW garments does ECRU carry?
Jeans and trousers (Arc 3D, Rovic Zip 3D, Pleated Loose Tapered chinos), shirts and overshirts, T-shirts and sweatshirts. Availability varies by season.
Where to buy G-Star RAW in Tenerife?
You can browse and buy G-Star RAW online at ECRU. To see a specific piece in one of our Tenerife stores, first check its availability by store, model and size or format.