SUNDEK: Color, energy and surf heritage
Born in California in the 1960s, Sundek is one of the pioneering brands of modern surfwear. Its iconic rainbow and functional designs have influenced entire generations of surfers, skaters, and beach culture enthusiasts.
Today, Sundek continues to evolve without losing its DNA: durable materials, vibrant colors, and an unmistakable style that combines nostalgia and modernity.
Sundek Men's Style Guide
Sundek's current collection combines technical garments with versatile, urban pieces. According to their Style Guide , these are some of the pillars of the Sundek style:
- Iconic swimsuits that work both on the beach and in urban looks.
- Cotton T-shirts and shirts with retro graphics and vibrant colors.
- Comfortable and durable trousers and shorts , designed for everyday use.
- Monochromatic looks combined with color accents.
- Lightweight layers that work all year round.
Sundek in ECRU
At ECRU we select Sundek pieces that work beyond classic beach use: swimsuits that you can wear as shorts, t-shirts, shirts and accessories that go well with denim, wide-leg pants or urban style footwear.
Our goal is to offer garments with identity, comfortable and easy to repeat, that survive many summers and continue to work with urban looks throughout the rest of the year.