Clothing and accessories for men and women from brands such as: Deus Ex Machina, Diesel, Fjallraven Kanken, Fred Perry, Happy Socks, Herschel, Ichi, Nümph, Petrol industries, Salsa Jeans, Suit, Tiffosi, Wrangler and many more. - IDEA

IDEA LTD is much more than a clothing brand: it's a creative project born in London that combines contemporary fashion, visual culture, and an unmistakable urban vibe. Recognized for its minimalist designs, graphic prints, and collaborations with artists and publishers, the brand has become a benchmark in European and international streetwear.

At ECRU , we've curated a curated collection of IDEA LTD T-shirts, sweatshirts, caps, and accessories for you to discover. These pieces are comfortable, timeless, and reflect the brand's signature irreverent personality. Each piece reflects the connection between fashion, photography, and pop culture that IDEA has transformed into its own unique language.

Among IDEA LTD 's most recognized pieces are its iconic caps , such as the Techno , the I Don't Work Here , and the legendary Winona . These accessories have appeared in fashion editorials, electronic music clubs, and in the daily lives of international artists and creatives, becoming cultural symbols for a generation. Their blend of irony, graphic simplicity, and limited edition design has made IDEA caps as coveted as its T-shirts and sweatshirts.

If you're looking for distinctive, limited-edition clothing with an artistic touch, IDEA LTD is the perfect choice. Available now in our online store ecru.es and at our physical stores in Tenerife (La Laguna, Santa Cruz, La Orotava, and Candelaria).

Discover IDEA LTD at ECRU

• T-shirts with original graphics and unique fonts.

• Limited edition sweatshirts and hoodies.

• Iconic caps: Techno , I Don't Work Here and Winona .

• Exclusive collaborations with international artists and publications.

Shop online with fast shipping to the Canary Islands, the Peninsula, and Europe.