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They were 24 years old when, with hearts full of impatience, fire and recklessness, they decided to put paper and write what would soon become one of the most important projects of their lives.

During their communication studies, they developed a multitude of creative projects together:
advertising campaigns, graphic identities, short films ... And in 2003, there they were, thrown to the bottom. Mathieu continued his studies, Valentin worked in a series of strange works during which he was faced with that universal intermediate, that dark time, caught between a head full of dreams and
the inability to fulfill them. What dream Establish a joint artistic project.

At first, the project seemed obvious: Through the creation of a clothing brand, they wanted to realize their creative ideas and convictions, whether ethical, environmental or moral. The playing field was crystal clear, but curiously, the reality was a little less. The world stretched out before their eyes and reminded them that nothing is a done deal. One would think that Seine-Saint-Denis was not a favorable setting for television movies where everything starts well. Therefore, it is with rebellious perseverance, passionate frenzy, unrelenting stubbornness and the irrepressible desire to crystallize our commitment to the art world that we create OLOW.

In 2006, with just € 2,000 each, they created an online store for graphic T-shirts created in collaboration with artists. The road was winding and they decided to turn the first corner. They participated in a competition to start businesses organized by the Department, and they won first prize. They used the prize money to invest in the creation of 1,200 hand-screened T-shirts in a punk workshop located in Lilas (a commune of Seine-Saint-Denis, northeast of Paris, ed.). Fortunately, printing techniques, like production minima, have evolved since then.
1,200? That's roughly the number of T-shirts they stock for Valentin's parents, and the total number of products they simply couldn't download over the next two years.

From 2008 to 2012, incessantly producing new models and offering new categories of clothing (sweatshirts, shirts, and coats), OLOW resembled the A team. Their friends became our bankers, bankers rarely became their friends. And yet, despite their stubborn recklessness, they were committed to the OLOW adventure, convinced by their somewhat insane challenge to build a bridge between fashion and art.