Colorful Standard - ECRU

Colorful Standard




Product type


They love colors and simplicity.

There is nothing better than a perfectly fitting, long-lasting T-shirt or hoodie crafted from the highest quality organic cotton.

They don't care much about seasons or trends, either. They like more timeless classics that will probably never go out of style.

Your pieces are here for the long haul.
They are sustainable, colorful and uncomplicated.

Its uncomplicated pieces are made from 100% organic cotton, meaning cotton that is grown without genetically modified seeds. And on top of that, they are made by hardworking people who are treated like humans. That means fair wages, non-discrimination and freely chosen employment.

Organic cotton
All garments are made of 100% organic cotton.

Extra Fine Italian Merino Wool
All accessories are made from 100% Italian extra fine merino wool.

Pre-washed garments
All items are pre-washed so they don't shrink when you wash them.

The perfect fit
Countless hours of testing and customer feedback have been spent developing their products to ensure a perfect fit.

Made in portugal
Their garments are made regionally for reasons of carbon footprint and also due to Portugal's impeccable reputation in manufacturing.

Clothes dye
They dye their pieces after they have been cut and sewn to give the fabric an even more vivid feeling.

Giving back
They deliver 5% of their profits

to our new football club and foundation in the Democratic Republic of the Congo, FC Masi Manimba.