Colorful Standard
There's nothing better than a t-shirt or hoodie that fits perfectly, lasts a long time, and is made with the highest quality organic cotton.
Their pieces are here for the long haul. They're sustainable, colorful, and hassle-free. Find them at ecru.es or in our physical stores in Tenerife.
Descubre la colección Colorful Standard
They love colour and simplicity.
Few things are better than a perfectly fitting T-shirt or hoodie that lasts and is made with organic cotton of the highest quality.
Seasons and trends do not matter much to them either. They prefer timeless classics that are unlikely to go out of style.
Their pieces are here for the long term.
They are sustainable, colourful and uncomplicated.
Their uncomplicated pieces are made from 100% organic cotton, meaning cotton grown without genetically modified seeds. They are also made by hardworking people who are treated with dignity: fair wages, no discrimination and freely chosen employment.
Organic cotton
All garments are made from 100% organic cotton.
Italian Extra-Fine Merino Wool
All accessories are made from 100% Italian extra-fine merino wool.
Pre-washed garments
All garments are pre-washed so they will not shrink when you wash them.
The perfect fit
Countless hours of testing and customer feedback have gone into developing the products to ensure a perfect fit.
Made in Portugal
Their garments are made regionally to reduce their carbon footprint and because of Portugal’s outstanding manufacturing reputation.
Garment dyeing
The pieces are dyed after cutting and sewing to give the fabric an even more vibrant feel.
Giving back
They donate 5% of their profits to their new football club and foundation in the Democratic Republic of the Congo, FC Masi Manimba.
Unsure about sizing? Consult our Colorful Standard size guide.
Fast shipping to the Canary Islands and mainland Spain. Shop online or visit our stores in La Laguna, Santa Cruz, La Orotava and our Outlet.