A modern British icon
Ben Sherman has always been for individuals, for those who distinguish themselves. In 1963, they created an iconic look of their own: sharp, personalized, and authentic. Today nothing has changed. They remain a leader of the modern British style.

Since 1963, when the first Ben Sherman shirt was launched, the feeling and passion for fabric, pattern and color to create a unique garment has continued. Color has always been a big part of the design process and remains a popular part of iconic garments.

Using the highest quality fabrics and designs, the British clothing brand now sells a wide range of shirts, sweaters, suits, outerwear, shoes and accessories, embracing the new and different and rejecting the normal and mundane, with the aim of sharpening their wardrobe and minds.

For SS20, Ben Sherman was inspired by studios from the 1960s, with patterned textures and prints, musical equipment, the iconography of album covers, and the retro-style aesthetic of various British musicians. Outerwear silhouettes are reinterpreted with up-to-date manufacturing and treatments such as the Technical Fishtail Parka, a Micro House Check Jacket with a shower-resistant finish, the Utility Jacket with a Hood and the exclusive Waxed Harrington Jacket . Pretty blazers and mod striped details inspire Color Block sweatshirts and crew neck short sleeves with vertical knit stripes. Notable is the iconic Ben Sherman signature logo, which returns as the hero's monogram after a seven-year hiatus.