Farah

Farah is a menswear brand with more than a century of history, known for combining American workwear heritage with an identity closely tied to British style. Founded in Texas in 1920, it began making durable, functional clothing before finding the setting that would shape much of its current character in the United Kingdom during the 1970s.

The label became particularly known for clean-cut trousers, durable fabrics and its distinctive F label. Over the decades, its clothes were adopted by British subcultures, from mods and rude boys to casuals and the indie music scene of the 1990s. This relationship with music, urban culture and individual dress made Farah a reference for informal British style.

Today, Farah reinterprets its historical archive through menswear collections balancing tradition and contemporary design. Its garments retain a considered, recognisable aesthetic while introducing relaxed cuts, new volumes, textured fabrics and colours that fit easily into an everyday wardrobe.

At ECRU, the Farah selection includes men’s trousers, shirts, overshirts, polo shirts, T-shirts, sweatshirts, cardigans, jumpers, jackets, shorts and swimwear. The collection makes it possible to build complete outfits, from relaxed everyday combinations to slightly smarter looks without becoming overly formal.

Trousers and chinos remain important to the brand. Farah uses straight silhouettes, roomy cuts and fabrics such as twill and herringbone to create comfortable, versatile garments. Pair them with its knitted polo shirts, Oxford shirts or basic T-shirts for a simple, well-defined style.

Overshirts and jackets add a functional layer for transitional months. Designs such as checked overshirts, softshell jackets and zip-up garments bring Farah’s utilitarian origins into a contemporary urban setting. Its knitwear includes jumpers, polo shirts and cardigans that add texture and colour while retaining a clean look.

Farah continues to update its classics and develop new clothing without losing its connection to its history. It is aimed at men seeking quality clothes that are easy to combine and have an identity beyond passing trends.

Discover Farah at ECRU and shop our British menswear selection online. Polo shirts, shirts, trousers, jackets and knitwear designed to build a versatile wardrobe with character and tradition.