Clothing and accessories for men and women from brands such as: Deus Ex Machina, Diesel, Fjallraven Kanken, Fred Perry, Happy Socks, Herschel, Ichi, Nümph, Petrol industries, Salsa Jeans, Suit, Tiffosi, Wrangler and many more. - Gramicci

The Gramicci collection at ECRU is designed for those seeking the perfect combination of comfort, durability, and style . Since its creation in 1982, this brand has revolutionized outdoor fashion with its innovative designs, specifically created for movement and adopted by various urban subcultures.

It all began in the 1970s, when a group of climbers known as the Stonemasters challenged the rules in Yosemite National Park. Among them, Mike Graham designed the first climbing pants , incorporating revolutionary details like the diamond gusset in the crotch for total flexibility and the signature integrated nylon belt , inspired by backpack straps. Thus was born Gramicci, a brand that soon became a benchmark in the worlds of climbing, surfing, and skateboarding.

Over time, Gramicci transcended the outdoors and found its place in the urban scene, especially in Tokyo , where its functional and durable style fused with streetwear fashion. Today, the brand remains true to its core, combining technical clothing with modern design and sustainable materials , such as organic cotton and recycled fabrics .

At ECRU, you'll find a selection of G-Pants, shorts, T-shirts, and jackets , designed to offer mobility and durability both in nature and in the city. Shop at ECRU and discover the best of Gramicci in Tenerife . Equip yourself with garments that have made history in the outdoor and streetwear world.