Levi’s®

What began as workwear for labourers in the American West soon became a universal symbol of modernity. First worn by miners, cowboys and rebels, jeans are now favourites of rock stars and presidents, men and women who want versatile clothing not only to work in, but to live in and make part of their lives.

Levi's® at ECRU: jeans, T-shirts and jackets for men and women

Levi's® has been making the same object since 1873: riveted five-pocket jeans. That year, Levi Strauss and tailor Jacob Davis patented metal rivets at the stress points of work trousers. This led to the 501, the cut from which almost all today’s denim descends.

ECRU’s Levi's® selection includes men’s and women’s jeans in the brand’s cuts —511 slim, 512 tapered, Baggy Dad, Easy Dad, XL Straight, Ribcage— alongside XX Chino trousers and shorts, Red Tab and Original Housemark T-shirts, shirts, tops, polo shirts, jackets, cardigans and waistcoats.

How to choose a Levi's® jeans cut

Levi's® numbers identify the cut, not the size. The 501 is the original: straight-leg, high-rise and button-fly. The 511 is slim, close-fitting without being tight. The 512 combines a fitted thigh with a taper towards the ankle. The Dad and Baggy cuts are roomy and high-rise, while the women’s Ribcage has the highest rise in the range.

Sizes are measured in inches: W is the waist circumference and L the leg length. The same cut can fit differently depending on the wash, because rigid denim gives with wear while stretch denim does not.

Buy Levi's® in Tenerife and the Canary Islands

We stock Levi's® in the Canary Islands. Try the collection at our Tenerife stores —La Laguna, Santa Cruz, La Orotava and our Outlet— or buy Levi's® online at ecru.es, with shipping to all the Canary Islands, mainland Spain and the Balearic Islands.