Bask in the Sun is a French menswear brand founded in 2013 in the Basque Country. Its name refers to the English expression “to bask in the sun”, meaning to enjoy the sun’s warmth, directly connecting it to its Atlantic coastal origins. The label creates a contemporary maritime wardrobe combining seafaring clothing heritage with urban fashion influences.

From its studio on the Basque coast, Bask in the Sun develops clean-lined, functional and relaxed clothing. The sea, harbours, coastal architecture and Atlantic lifestyle appear in each collection’s colours, fabrics and graphics. This inspiration extends beyond traditional sailor stripes into illustrated T-shirts, overshirts, sweatshirts and shirts with a contemporary character.

The Bask in the Sun collection at ECRU includes men’s T-shirts, sweatshirts, shirts, overshirts, jackets and shorts. Graphic T-shirts are among its most recognisable pieces, with illustrations connected to the ocean, summer, culture and everyday scenes. Natural shades, blues, greens, coral and earthy colours make them easy to combine with the rest of a wardrobe.

Sergi overshirts and jackets bring the brand’s functional approach to transitional clothing. Wear them as thick shirts or outer layers, with comfortable cuts and simple details. Printed shirts and shorts offer more visual options for summer, while sweatshirts retain the graphic identity in cooler months.

Bask in the Sun also acts as a textile gallery. Each season, it invites international artists, photographers and illustrators to create artwork for T-shirts, sweatshirts and jackets. Collaborations with creators such as Kyler Martz, James Coffman, Daniela Garreton and others bring fashion, illustration and visual culture together.

Responsibility has been part of the project from the beginning. Bask in the Sun prioritises certified organic cotton, linen, Tencel and recycled fibres, and uses fabrics dyed in Oeko-Tex® certified workshops. Garments are designed in the Basque Country and made in small workshops in northern Portugal, within a nearby European production network.

Discover Bask in the Sun at ECRU and shop our selection of men’s T-shirts, shirts, sweatshirts, overshirts and shorts online. Contemporary maritime clothing combining Basque design, artistic collaborations and responsible manufacturing in Portugal.