WE ARE NOT FRIENDS, also known as WANF, is a fashion and lifestyle brand founded in Barcelona in 2021. Its world draws on cultural research, design and rediscovered stories from the past to create contemporary narratives. The brand explores archives, magazines, music, art, photography and communities worldwide, turning those references into clothing with its own graphic language.

Its motto, “Timeless stories for present days”, describes an approach that goes beyond placing a logo on a T-shirt. Each collection involves researching images, symbols, people and cultural movements. WANF combines craftsmanship and innovation to reinterpret these references rather than simply reproducing nostalgia.

ECRU’s WE ARE NOT FRIENDS collection includes graphic T-shirts, caps, shorts, shirts, jackets and accessories. T-shirts are the largest category, featuring illustrations, typography and messages about friendship, creativity, the analogue world, music and life away from screens. Boxy, relaxed cuts strengthen the connection with contemporary streetwear.

Caps bring the brand’s graphics to a simple, unisex format. Models such as Not Pillow, Not in Time, Tools and Union complete an outfit while retaining WANF’s ironic, cultural tone. Shorts feature wide cuts and references to chinos, functional clothing and Japanese silhouettes, while shirts and jackets add more structured layers.

The brand collaborates with artists and creatives on projects that expand each story. Our selection includes collaborations such as the one with Borja Silgado, alongside designs connecting clothing with illustration, music and visual culture. These partnerships reflect a central pillar: building community through shared interests.

Culture, research, design, heritage, community, freedom and offline life guide WANF. It speaks to those seeking streetwear with substance, self-sufficient pieces and graphics that invite discovery of the reference behind them.

Discover WE ARE NOT FRIENDS at ECRU and shop our selection of T-shirts, caps, shorts, shirts, jackets and accessories online. Streetwear created in Barcelona through timeless stories, visual culture and a contemporary vision of community.